Users will soon have a updated setting that permits them to cut down on the volume of AI-made media appearing in their timelines. This step comes as the service announced that it presently contains in excess of 1 bn AI-generated clips.
Pilot Phase and Launch
This change is undergoing trials over the following weeks before a full-scale release. This advancement aligns with a rise in AI content, fueled by emerging video-generation tools.
AI Proliferation Online
It has been noted that almost one in 10 of the fastest-growing channels on another major platform exclusively feature AI-generated videos. A significant portion of this content is considered “AI slop”, a term for inferior, bulk-generated content that is often nonsensical or dreamlike.
Our research shows that many people like content created using AI tools, from AI artwork to informative clips, and we aim to give people the power to increase or decrease of that, according to their own preferences,” commented a platform representative.
AI on the Platform
TikTok announced that there are currently over a billion videos on its service labeled as artificially created. In total, more than 100 million pieces of content are added to the platform every day, making AI content a limited part of its overall inventory.
User Control Features
Members will be in a position to reduce or increase the amount of AI content they view by opening the content preference option in the app and picking “AI-generated content”. Additional categories that can already be modified under the tool cover politics, clothing, beauty, and movement.
Platform Guidelines
Its policies require content makers to identify “realistic” AI-made content, and it bans dangerous AI impersonations of public figures or emergencies. Any authentic-looking artificial content that is unmarked can be deleted under its user guidelines.
Furthermore, the app will from now on apply an artificially created watermark to content produced via its proprietary AI systems, or flagged by an cross-platform project for recognizing artificial media. This step is aimed to stop users from seeking to bypass the disclosure requirement.
Responsible AI Funding
The company is also establishing a $2m AI literacy fund for specialists and institutions to develop informative material about using AI responsibly. This program will support non-profit groups dedicated to educating coding and technology.
Platform Protection
The platform has defended its content review process, amid discussion over plans to cut jobs for hundreds of safety staff in the United Kingdom. It is expected to reduce 439 jobs in its user protection division in London, with worker representatives and online safety experts raising concerns that staff are being displaced by automated systems.
A senior executive clarified that people-led review would continue to be important, but automated tools can safeguard staff by removing the most distressing content before it is viewed by people. The platform stated a 76% decrease in explicit and harmful content handled by safety staff over the previous year due to intervention by its automated systems.
It is vital to balance humans and technology to ensure user safety,” she said. “We’ll have people as involved in the system, but we further consider it’s highly necessary to minimize viewing of dangerous material as rapidly, which is where a significant AI assistance is making a difference operate efficiently.”
